What Message is Your Small Business Sending to the Marketplace
The message that many of us send out may not really be what we want the marketplace to hear. But then that problem isn’t restricted to small business. Sometimes we do have an excuse - after all we’re small and we can’t employ experts to vet every message we want to send.
But what excuse does big business have?
Take Boeing - the aircraft manufacturer for instance. They have been busy advertising their latest verion of the V22 Osprey (its a combination aircraft and helicopter if those sort of things interest you) and it has many uses. Perhaps showing it in a rescue situation might have been a good marketing ploy but someone at Boeing decided that it was time to flex a little muscle and show just what this mighty fighting machine could really do.
So about a month ago a ad appeared in print in the National Journal showing the Osprey in action. Not just any old battlefield action but something that was topical and put the plane right at the forefront of the fight for freedom. And what better way to do that than to show this hi-tech piece of hardware attacking … a mosque.
Of course you can imagine the response to which Boeing replied that it had no knowledge of how the ad came to be created.
There’s not much plausible deniability in that one - especially when the same ad was printed again this month.
So what message are you sending to all parts of your marketplace?
