Small Business Branding
Have you ever wondered about trying to ‘brand’ your small business?
It’s certainly important for the big end of town and they spend millions of dollars on achieving brand recognition with consumers but does it work and is it important for small business?
There are some who suggest that it does and I found an interesting piece about 8 reasons for branding here thanks to Martin’s Home Office Voice.
Branding may be important for small business and home based business too but for branding to be really effective it’s still important to factors right first.
October 11th, 2005 at 9:18 am
Thanks for the write up Stuart.
I believe that every business - no matter how small - should think of branding. To me, branding is not simply just a logo, it’s the whole feel of your business - how customers see you.
Just my 2 cents of course, but I can tell if a business has really got it together within minutes of seeing them or visiting their website or chatting with them.