Small Business Impressions
Today Toni and I spent an interesting couple of hours helping a friend prepare for the shooting of a television commercial for his computer business. We tidied up and rearranged. We moved things around in the shop to place more emphasis on certain products and we generally set out to make the place look more appealing. We even adjusted a few things to add some branding for the name of the business.
And then we stood at the entrance customers use and took another critical look at the shop. After that we decided that there was a lot more that could be done to improve the general look and feel of the business.
Now don’t get me wrong, our friend’s business isn’t in trouble. He is a very talented computer technician who has developed a great reputation in town for the quality of his workmanship.
But now, through the television advertising he hopes to attract clients who are looking for more than just computer repairs. He wants to attract people who are looking to buy complete systems and he knows that will put him into direct competition with the big department stores in the district.
That means that he has to start changing the look of his shop from that of a repair shop, where you might expect things to be less tidy, to the more slick presentation that you might expect from a store that sells good quality computer systems.
That look and the immediate impact it has on potential customers starts at the front door and should be increased the further a customer moves into the shop.
So what impression do customers get when they walk into your business?
And what are you doing in your small business to increase your branding potential?
Perhaps you might like to share some of your ideas here.
