Growing Your Business with Google
I’m one of those people who hate to drop names. All too often when someone does it they’re really trying to say “Look at me, I’m important because I know …”
Well I freely admit that I’m a nobody and no one in their right mind would admit to knowing me. Even our own kids will quite openly tell you that their parents are way too radical and are really an embarrasment to them - but that’s ok because we tell them that they really can’t be our children because they’re way too conservative.
We then all have a good laugh and sit down and behave like families normally do.
And now - after that rather convoluted introduction - let me tell you that Dave Taylor of Ask Dave Taylor sent me his latest book the other day. It’s called Growing Your Business with Google and at first I didn’t know whether to frame it or read it.
However, I finally succumbed to the more base instincts within me and I decided to read it and I am glad that I have started to do that because it is a goldmine of information for anyone who wants to advertise their business on the Net.
When I say that it is a goldmine of information for anyone that’s exactly what I mean. Toni and I have been around the Net since 1996 and making money online since 1998 and even though I’m only up to page 34 I have already found plenty of invaluable information.
When anyone starts their book with an opening gambit like the quote below they are guaranteed to have my attention.
When you started to think about moving your business online, even if just as a digital billboard advertising your retail outlet or professional service, you were doubtless inundated with expert advice. Your site was likely build by one of those ostensible experts and today serves as a lonely outpost, producing the occasional customer.
Here’s the unfortunatel reality: odds are very good that your web designer has led you astray. Not through any fault of their own, but because web designers and developers have a bad habit of being focused on how things look rather than on how things actually work.
Worrying about pretty graphics was a fine strategy a few years ago, but as Google and other sophisticated search engines have growin in importance, the need for websites that are built around content, about what rather than how, has become critical.
Even by page 34 I have no hesitation in recommending this book but I’ll tell you more about it through the coming week or so - it’s not that I’m a slow reader, it’s just that my reading time for the next week or so is very limited.
