A Small Business Lesson
When I was just a boy I had the unfortunate experience to have a mother who was a obsessive compulsive. It made life unpleasant at times for my sister and I and it must have been a terrible burden for my mother too.
Everything that was done … and I mean everything … had to be checked to make sure that it was ‘right’. Even something as simple as going out meant that we had to leave 10 minutes early so that we could check to make sure the front door was locked - not once but many times.
Perhaps in some ways that’s why I’m not the proof-reader in our small business 
But my mum had a point and whatever you do, you should check it - thoroughly.
That was brought home to us just a few minutes ago when we were about to launch a press release for a project of our own that we had been working on. The announcement referred people to a website of ours that we have had up on the Net in its current form for several years.
As Toni was running a final check on the links in the announcement she landed on the web page and instantly found a glaring spelling mistake in one of the graphics. It’s been there for so long that we now can’t remember who produced that graphic for us … but that’s not the point.
The point is that we didn’t check it when we accepted it. We didn’t notice the spelling mistake but I bet a lot of potential customers did and there is nothing worse than a spelling mistake on a site that is all about selling our writing skills.
So, while I would never suggest that you become obsessive about checking your work or work that has been done for you I would suggest that you do check it several times before it goes public.
