Publicity for Small Business
Publicity is important for any small business and it’s even more important for home based businesses. So how do small businesses go about getting publicity for their business?
Unfortunately some small business owners seem to think that any publicity is good and they will do anything just to get the names of their businesses in front of people.
And, if you ask them, they will tell you that notoriety works … but I wonder if it really does. Would you really expect a business person who uses those techniques to really tell you the truth if their move for more publicity actually bombed?
I think not and to me, anyone who wants to work the notoriety angle is showing signs of laziness and desperation.
So what can a small business or home based business do to generate publicity?
Here is an interesting article written by Abe Cherian. He talks about what every small business needs to know regarding publicity.
