Small Office, Home Office Information

It’s not uncommon for people who want to start a small business to look for some way of rising to prominence by riding on the coat-tails of some bigger business. They think that choosing a name that’s every similar or perhaps even the same (but in a different country) to a well-known brand or a well known business will help them get lots of customers through the door almost from the time they open.

Unfortunately the owners of those brands and business names like to protect their position and so anyone who attempts to fast track their business by being associated with one of the bigger names is unlikely to last long.

If you have thought about trying that approach I would suggest that you think again because there could be a world of hurt in your future … and in the future of others too.

By the way - although I do possess some Photoshop skills - this photo was not photoshopped. We were heading down for an early coffee at our favourite cafe this morning and there it was … just sitting by the side of the road.

This entry was posted on Sunday, November 20th, 2005 at 8:26 am and is filed under General Info, Small Business Lessons. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.