Sometimes the Best Thing to do is Nothing
Many small business people are people of action. They can’t sit still and do nothing when they have a good idea. They have to explore, sample, test and investigate. Once they have completed those actions then there are times when they should take further action and there are some times when they should do nothing.
That ‘do nothing’ option is probably the hardest option of all for them to take but there are times when that really is the best option.
A guy we know here in town approached us on the weekend with a view to us building a website for him. Currently he has a page on a community portal that brings in quite a bit of business for him. That page ranks very well in the search engines for the key phrase that he needs to focus on but he has no control over the page or what images the portal owner chooses to display on the page.
So our acquaintence thought that his own web site might be a better option. We looked at his situation and in his case the ‘do nothing option’ was the best. That may sound strange but these days a new website has no guarantee of ever reaching the same level of search engine ranking that his single page already has.
If it did manage to reach that point it would take many months and possibly even a year or more. So there was definitely no short term advantage in having his own website built and there were no guarantees that there would be a long term advantage either.
Will he really opt for the ‘do nothing’ option?
It’s hard to say but could you sit still and do nothing if that were the best option?
