Many small businesses start blogs these days in an effort to stay in touch with their consumers. Maintaining a blog is not easy and maintaining your focus is perhaps the hardest thing to do.

It can be very tempting to use your business blog as a platform from which you can pontificate on all manner of interesting topics. Unfortunately your readers don’t come to your blog to hear you preach, they come for other reasons and if you are not meeting those reasons your readers and customers will drift away.