If Your Small Business Lacks Customers Don’t Invent Them
A well-known journalist in one of Australia’s cities runs a blog simply called Razor. Recently he had a bad experience with a mobile phone dealer and commented about it on his blog. Some hours later a comment was posted on his blog from someone claiming to be a very satisfied customer of that business.
Of course that looked perfectly legitimate to everyone except the guy who runs the blog. He was able to see that the person making that comment was actually writing the comment from a computer in the mobile phone dealer’s office. In fact it turned out that the satisfied customer was actually a salesman at the business.
What that salesman had hoped would be some good PR for his company actually turned into some even more bad press.
I think that there’s an important lesson there for all of us.
