In the build up to Christmas here in our house I was absolutely remiss in not wishing all our readers a very merry Christmas. We certainly hope that you had a great time with your loved ones on Christmas Day and that the gifts you received were just what you wanted.

This year one of our daughters gave us gift certificate for a well-known chain of bookstores and, after reading some comments on Darren Rowse’s blog we’ve already decided on one of the books that we’ll be buying.

Darren commented on a book by Richard Koch – 80/20 Principle: The Secret to Success by Achieving More with Less – and it immediately interested us because the 80/20 rule is something that is well known in affiliate marketing.

For anyone who uses the affiliate model to sell their products this principle means that 80% of all sales will be generated by just 20% of all your affiliates. Once you understand that principle then you know which affiliates you need to focus on to help them make even more sales.

Richard Koch applies that principle to wealth generation. His argument is that 80% of your income will be generated by just 20% of your effort and he encourages people to identify that important 20% and focus on it to generate even more income.

It’s an interesting concept and one that all of us need to look at.