Small Business and Pay Per Click Advertising
Small businesses are often involved in one way or another with pay per click advertising. There are some of us who make a sizeable proportion of our income as publishers - showing pay per click advertising on our websites via Google Adsense, or buy actually advertising with Adwords.
Sadly, it’s been known for many years now that pay per click advertising is open to fraud on a number of levels and no matter what companies like Google and Yahoo! do fraud will always be a problem.
Of course, if you ask Google or Yahoo! they will try and tell you that pay per click fraud really is a recent phenomena but if you ask anyone who has been marketing in the adult industry for some years they will tell you that pay per click disappeared from adult back before 2000 simply because fraud was just as rampant then in adult as it is now in mainstream.
So I would suggest to you that if you are publisher and you’re relying on pay per click advertising for your income then you start developing other income streams as soon as possible. If you’re a merchant or a service provider and you use pay per click advertising then you watch it very closely and at the first sign of fraud you drop pay per click like a hot potato.
But don’t just take my word that fraud is rampant in pay per click advertising. Do a little research for yourself and a good place to start is this article over on Wired Magazine.
