Small Business Advertising
When any business wants to do some advertising in most forms of media including print, television and the Internet just about every one of them thinks in terms of contextual advertising. For example, if they are a beer company doing television advertising they will think of having their ads show during sports shows.
But is that the best form of advertising? What about behavioural targeting - the art of advertising to people based on observed behaviour?
Of course some mediums are going to be able to achieve that form of advertising better than others but if your interested in reading more about a different form of advertising and why it might work better than the contextual then spend a little time reading “Advertising Out Of Context”.
I came across it on a blog run by a venture capitalist - but don’t let that scare you off because it really does make for some thought-provoking reading.
