Some More Thoughts About Small Business Marketing
I’ve beem reading an interesting post titled Marketing in a Post-Cluetrain Era over on Gaping Void and it got me wondering about how to apply what was talked about there to basically any small business in any town big or small.
Recently one of the our friends who runs a computer business was thinking about ways of getting the name of his business in front of people in this town. We suggested that he sponsor the newsletter that goes home to the parents of the students at one of the local high schools.
Here if you sponsor the newsletter you get to advertise on it for free.
Now that’s fine and it does work but what would you do if you felt that there was some value in what was talked about on Gaping Void?
It’s something to think about and I’m sure that there are a number of things you could do that would suit your situation.
One thing I just thought of for our friend was to don a tshirt embazoned with the name of his business and help out at the next school fete or even offer to talk to the computer class about computer repairs. Of course, there would be a handout for the kids to take home with them and the name of his business would be right there on the handout.
Those are just some idle thoughts - is the basic concept something that could work for you?
