How Not to Get a Good Position on Google
If you run a small business that has a website you may be aware of how important it is to appear at the top of the Search Engine Results Pages (SERPS) for terms that relate to your business.
You may also know just how hard it can be to achieve a good position in the SERPS and you may have even seen some of your competitors beat you for those positions by cheating. There are various ways you can cheat including doorway pages and Javascript re-directs that show the search engine spiders a page stuffed with keywords while it shows the surfer a page that looks entirely different.
I know that when you do get beaten for good SERP placement by those who cheat the temptation is there to do a little cheating yourself. However, I would strongly recommend that you don’t because when the search engines catch you, and they really are looking for those who cheat, your site will get kicked out of the search engine completely.
And it won’t matter whether or a small business or a huge business; search engines like Google don’t like to be cheated. Just this week BMW in Germany found that out when Google revealed that it had found bmw.de cheating with multiple doorway pages that each had a Javascript re-direct. Google didn’t waste time, they simply removed bmw.de from their listing and won’t relist it until BMW complies with Google’s rules.
BMW wasn’t the only one; camera maker Ricoh also drew the wrath of Google and an un-named American car maker got a 30 day warning for what they were doing on their European website.
If Google will do that to the big guys they won’t think twice about squashing a small business website that is found cheating.
