Getting the Best Deal For Your Small Business Advertising Dollar 2
Small business, especially those in regional and country areas, often spend a lot of money on television advertising but is that money well-spent?
Nielsen Media Research, using it’s minute-by-minute ratings analysis found that a television audience could fall by up to 15% during commercial breaks.
So are you getting good value for money from your television advertising dollar or are you just paying for viewers to take a toilet break or make a cup of coffee?
