Click Fraud - Google Says There Is None
If you’re one of those small businesses that seeks to increase your exposure to the world via pay per click advertising - for most of us that’s the advertising that appears on the right hand side of Google’s search engine pages, on this page and on plenty of other people’s sites too - you may have taken some heart from what one of Google’s top executives said last week.
Despite the fact that Google had just offered nine million dollars to settle an action brought by an advertiser over their losses due to click fraud this Google exec dared to proclaim that Google could now identify all click fraud and so click fraud for pay per click advertising was no longer a problem.
It seems there are some who don’t agree with him and some industry experts suggest that click fraud still accounts for between 20 and 35 percent of all clicks on website ads.
You can find the full story here - but if that really is the level of fraud are you factoring that figure into your advertising budget?
