Podcasting - Who Needs it For a Small Business?
Yes I know that podcasting is all the rage and there are those who claim that it will overtake normal written communications but will it really? Do you really need to gear your small business or home office up to present what your message via podcasting?
According to Forrester Research there is a good chance that most podcasts won’t be listened to. In fact their latest research suggest that currently only 1% of households in North America regularly download and listen to podcasts.
Of course figures like that have brought howls of protest from those who think that podcasting is the best thing since sliced bread and who instantly question the methodology employed by the researchers. But the fact remains that podcasting is not going to have the same reach - or the same benefits to your small business - as does a website or a blog.
So if you have been stressing about how to get into podcasting to get your small business message out there I would suggest that you stop stressing and shelve the project. Small businesses and home office people don’t need to get into podcasting just yet and perhaps the time will never come when they do.
April 12th, 2006 at 11:33 pm
here, here, Stuart.
Just because you can doesn’t mean you have to - I’ve long thought that podcasting will never get even near the mainstream - heck, we’re all still trying to figure out this blogging thing.
Good advice: unless you really have a passion for it, “shelve it!”
April 13th, 2006 at 1:13 pm
G’day Martin - yep all too often people don’t realise how dull and boring their voices can sound.