Getting Some Public Exposure
The difference between survival and death for a small business or home based business depends on whether your potential customers know you exist or not. Sometimes that can depend on whether or not you can manipulate the media.
You will find some interesting thoughts about that here.
It also goes to show why sometimes using Google Adwords as a source of advertising revenue on your web pages doesn’t always work. The article talks about manipulating the media and Google wants to advertise the Bravado Nursing Bra. (I wonder what Google will show on my site?)
