Small Business Logos
While all the hassle has been going on with the non-happening site design Toni and I have begun to seriously look at a logo for our small business.
We have had one that has appeared on our rarely used letterhead but that was one of those logos that anyone could use. Now we are beginning to think that we need a logo that’s particularly ‘us’ so we’re letting our minds wander in that direction.
While doing that I’ve come across several interesting logo related posts on a couple of blogs.
Did you ever wonder where Nike got their logo? If you haven’t read the story before you will be amazed. You can read it here in a thread titled ‘The Mysterious Power of Context’.
You will also find an interesting quote in there about logos:
A good logo, according to Paul Rand, provides the “pleasure of recognition and the promise of meaning.” The promise, of course, is only fulfilled over time. “It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning,” Rand wrote in 1991. “It derives its meaning and usefulness from the quality of that which it symbolizes.”
Logos - just one more thing for the small business person to think about 
