Stuff Matters for Small Business
Yep, it’s Saturday but we’re working on a rush order for a Russian client - definitely no pun intended.
I’m currently cleaning up a Russian to English translation of the front page of a new website that is selling some very imp0rtant software. While I can correct spelling mistakes in the text there’s not much I can do about a spelling mistakes in the graphics except point them out to the client and hope he can correct them.
You might wonder if spelling mistakes are all that important for your small business. I know I can be rather pedantic about spelling so perhaps I’m not the best person to give an unbiased opinion so instead, let me refer you to Stuff Matters over at Brendon Sinclair’s blog where he tells an interesting story about the impact some poor spelling had on three potential customers of a small business.
