Small Office, Home Office Information

Pay-per-click advertising has been around for quite some time - even back before Google was anything but a vague thought in someone’s geeky mind there was pay-per-click advertising.

Click fraud has been around just as long as there has been pay-per-click advertising but it’s only recently that click fraud has become all that well known and now companies like Google are wishing it would just go away.

Google’s fortune is built on pay-per-click advertising and so you would think that it would do everything in its power to prevent click fraud but the sad fact is that they don’t do everything they can to prevent it. Even an independant report into Google’s efforts to combat click fraud found that they were only making a “reasonable” effort to combat the problem.

I won’t waffle on any further about Google and click-fraud but what I will do is give you this link. It will take you to a copy of that report and I suggest that you download it and read it. It help you answer the question of whether or not pay-per-click advertising is right for your small business.

This entry was posted on Wednesday, July 26th, 2006 at 7:28 am and is filed under General Info, Small Business and the Internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.