How Responsive is Your Small Business
It’s hard to believe but south east Queensland is in the grip of a water crisis thanks to a rather nasty drought. It’s hard to believe because this is the part of the country where, when it rains, it just falls out of the sky in large amounts.
Nevertheless, we are in the grip of a water crisis and the government is busy trying to ensure that we make better use of the water we have available. Some of what they have planned is not very popular and building a major dam on a river near here is one of their less popular ideas.
However other plans are proving to be very popular and one of those plans is to pay a subsidy to every home owner who installs water saving devices in their home. One of the devices they want people to instal is a water tank … or two.
Last Sunday the Government extended the range of the subsidy to take in the town where we live and home owners were notified by mail.
Today … just two days later every home owner received a glossy brochure in their mail from a company that makes rain water tanks. The brochure offers a variety of tanks along with some free gifts.
Is your small business able to respond to local opportunities that quickly?
August 15th, 2006 at 2:49 pm
I thought this was a very interesting post. You bring up an important point about needing to be ready to capitalize on new opportunities and market trends at a moment’s notice. I know I wouldn’t be able to respond that quickly, but it’s something that I’m defintiely going to work on. Thanks for the reminder!
August 15th, 2006 at 2:58 pm
Yes I agree with you. I doubt that we could respond that quickly either - just finding the time to fit extra work in can sometimes be difficult but we certainly do need to be ready to grab chances and run with them when they present themselves.