McKenna - Visiting Marketing at the Big End of Town
Now if you’ve been reading this blog for a while you will have seen me talking about various marketing strategies for small business and home office based businesses. It’s something that Toni and I have been involved in for some time but we’ve never really had a look at the way the big end of town does their marketing.
Well that changed earlier this month when we were invited to the release of McKenna - a new bourbon new to Australia. The marketing company wanted to create some buzz amongst bloggers here in Queensland and another well-known blogger suggested that Toni and I should be among those targeted.
Unfortunately, due to a mix up, we weren’t able to attend the official McKenna release party but we were kept in the loop with promotional material we could use on the site and two gift packs.
The promotional material was delivered via email in a .ppt file. Neither of us have Power Point installed so that was a bit of a waste.
Then the gift packs arrived yesterday. The cap was nice but there was no way it would fit my head (heck even the Army had to hunt around to find a hat big enough for me when I enlisted).
The t-shirt fitted me like a glove but Toni’s … well … at least she was flattered 
And then there was the McKenna bourbon and cola … smooth … not overpowering … and didn’t leave a lingering taste in your mouth … and definitely worth buying again.
I guess the lesson here is that the associated fluff can be nice but when you have a great product you have to make sure that it can speak for itself. Toni can’t wait for it to appear in a bottle shop in Hervey Bay.
Thanks to Paul Francis from Zealot and McKenna Bourbon for the chance to peek at the way the big end of town goes about marketing.
