Make It Easy For Customers to Find Your Small Business
Consumers, clients, customers, prospects … whatever you call the people who walk through the front door of your business to put money in your pocket are fickle. With so many alternatives when it comes to where they do their business they are always just one step away from goodbye as far as you are concerned.
So you need to make every step in the business chain so easy that they just can’t help but do business with you.
Just lately I’ve been noticing a tendency for some businesses to make things a little less than easy.
There’s a computer shop here in town that advertises in the newspaper and displays it’s URL and telephone number but no street address.
1. What about the people who may want to buy their first computer and so can’t access the URL?
2. What about the people who are unable to make phone calls during normal business hours but could race down to the shop during their lunch break?
We’re in the market for a generator and by chance two pieces of junk mail arrived in our letter box advertising generators. One ad was from a well-known national chain of stores and the brochure only gave a phone number. Unfortunately I can’t remember where their store is in town.
The other was from a less well-known store here in town but they brochure listed their street address - guess which store I’m heading for this morning.
Make life easy for people and they will do business with you - put speed humps in their path and they’ll go somewhere else.
