Viral Marketing for Small Business
We’re hearing a lot about viral marketing these days and sometimes it seems that if you’re not actively involved in viral marketing then your small business is doomed to fail.
But what is viral marketing? Is it more than just asking your clients and customers to tell others about your great service?
In an article entitled ‘What Makes It Viral?’ published on the ClickZ Network way back in July 2000 Kathleen Riley had this to say about viral marketing:
“Producing a message with a quality offer or an incentive for pass-along is what viral marketing is all about …
Offer something worthy of sharing a valuable discount, vital information or offer an incentive for sharing additional entries into a sweepstakes or an added discount or premium service and viral marketing happens naturally… and often quite successfully.”
So what can you do to get your clients and customers talking about your small business?
