Ah Stuff It!
Those were my exact thoughts just a few moments ago.
I’d picked up a press release overnight that was announcing a new small business radio podcast and I thought it might be worth listening to. So off I toddled to the website and found what I wanted to listen to.
I also found a short tutorial on what I would have to do if I wanted to listen to the podcast.
Step 1: Download Pod catcher Software
‘Ok’ I thought. ‘I can do that … now where is the link’.
I then spent five minutes hunting around the site looking for a link to the software I needed and couldn’t find it. Eventually it dawned on me (I’m a bit slow today - I’ve been up since 3am) that they didn’t have a link to any Pod catcher Software and I was supposed to go and find my own.
That’s when the ‘ah stuff it’ moment arrived.
I don’t have time right now to go scratching around the Net looking for Pod catcher software. If the site had provided a link to the software I would have used it but they didn’t.
So now the site has lost me and the small amount of viral marketing that I would have happily produced for them.
I guess the lesson is to never let the clients and customers of your small business have an ‘Ah Stuff It! moment.
