What Are Excuses?
Should a small business even make excuses for failures?
Toni has been trying to deal with a small company two states away. They market an interesting little piece of equipment that’s ideal for small businesses and takes the drudgery out of washing up the coffee cups. It’s also very hygenic, easy to use and not all that expensive either.
However, she’s getting the wrong message from this company. It took them over a week to send out the brochure that she initially requested and when they did they emailed her to tell her that the sales manager would call sometime during the next week.
He never did - instead Toni got another email offering her the product at a reduced price. Toni replied that she was still waiting for the promised phone call and today she finally got it. The sales manager was pushy and made excuses about missing the first phone call.
End result: she hates pushy salesmen with a passion and the sale is dead. Besides that, excuses are really only reasons not to deal with the company that’s making them.
So do you make excuses or do you admit to stuffing up?
