Cheap and Effective Research for Small Business
It doesn’t come any easier than this:
“Excuse me sir but where did you see this advertised?”
That’s the question I was just asked at a local franchise for a well-know bakery chain when I bought a specialty loaf of bread.
They immediately knew that like two people before me I was buying the loaf because I had seen it advertised on a television show the chain was sponsoring.
Do you ask your customers how they came to contact you?
If you do you will quickly learn where you need to concentrate your advertising.
