Advertising Your Small Business
Print isn’t dead - you may just need to look beyond the obvious choices
Here in the town where I live more and more small businesses are finding that advertising in the local papers is becoming uneconomic. That’s not surprising because circulation of the daily paper is dropping as the quality of their reporting drops and few people bother to read the free papers.
It shouldn’t come as any surprise that advertising at the local level is becoming uneconomic because advertising in newspapers at the state and national level is going the same way.
But some businesses are finding that there is one type of newspaper where the return on investment for every advertising dollar spent is still worthwhile. Those newspapers are the college papers in the United States (university to most other people) and they are effective because:
- 1. The readership is local
2. Students do have money to spend
3. Research has shown that 76% of US college students read their campus papers.
So if your small business is located near a university/college and you have a product that students would buy think about the campus paper the next time you want to advertise.
You can read more about campus papers here
