How Responsive is Your Small Business?
Can you turn current news stories or situations into something positive for your small business?
We woke up this morning to a rather amusing story of an American Airlines plane that was forced to make an emergency landing in Nashville because of flatulence. Yes you read that correctly - it had to land because of flatulence and not turbulence.
It’s a story that is obviously going to get a lot of exposure around the world and within just a few hours one company that produces an anti-flatulence product had issued a press release about that product. They had seen an opportunity to promote their product and they had grabbed with both hands.
Can your small business respond to opportunities as quickly as that? Have you even thought that, by being responsive to local situations, you might be able to boost your bottom line?
