Targeting the Right Customers for Your Small Business
Are you losing sales here?
A recent study in the United States has thrown up some interesting facts about just who is buying electronics.
The study showed that:
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26% of women born between 1977 and 1994 plan to purchase a PC in the next 12 months compared to 20% of men from the same group.
25% of women in that group plan to purchase a mobile phone with advanced features in the same time period compared to 14% of all adults
28% of women in that age group plan to purchase a digital camera within the next 12 months compared to 21% of men in the same group
So how serious are you when it comes to selling to women?
