… it all depends

by Stuart Livesey

For a long time now Toni and I have known what the key is to small business success but we haven’t told anyone.

Why haven’t we passed this vital piece of information on to you and every other small business person out there? Because you probably wouldn’t believe us.

Why have we managed to get this far with our business when many others we know who started around the same time have folded their tents and gone? Why have we succeeded this far and not ended up on skid row (where we probably should have been by now)?

We have survived while others haven’t because of the secret to small business success.

So why did the others fail when they did all the right things and we survived when we were plagued with ill-health? Sure we did all the right things too but there were several months when neither Toni nor I could work at our full capacity so we should have failed but the secret to small business success helped us through.

So what is that secret? The secret is that it all depends.

Sometimes a small business person can do all the right things and they still fail miserably while people like us can bumble through a crisis and still come out on top simply because it all depends.

Success depends on lots of things and you can do everything right and still not succeed because sometimes it all boils down to luck and other factors that are totally out of your control.

But no one else will tell you that because it doesn’t quite fit with the message they are trying to sell you.

And while you’re thinking about what I just said wander over to Marketing is Math – it’s not just about marketing and it will really get you thinking.