A Different View on Customer Service for Small Business
Thursday, February 22nd, 2007by Stuart Livesey
Yesterday I went into the bank to deposit some cheques from overseas. That’s a two-step process in the bank that we use. First you go to the customer service counter where an officer processes the cheques and gives you a credit slip for each cheque. Then you take those credit slips over to the teller and they’re deposited into our account.
It’s usually pretty seamless and just about everyone in the bank knows us because we do it several times a week and have been for years. But yesterday the wheel fell off when the customer service officer who was processing the cheques made a major mistake that neither she nor I noticed at the time.
However I did notice it by the time I got to the teller because the credit slips added up to far more than what they should have. I pointed that out to the teller and she took me back to the customer service counter. The assistant manager happened to be standing there as we arrived.
A discussion ensued on the best way to solve the problem and it was agreed that they would correct the error and put the correct deposit through later in the day. It was no big deal for me, I knew they would fix it and I was perfectly happy for the deposit to go in later but you could almost see the fear in the eyes of the assistant manager.
Here was what she thought was an unhappy customer standing in front of her in a busy bank full of people. Was I about to get angry? Was I about to make a scene? Actually I lost count of the number of times I smiled at her and told it was all ok, I think she still expected me to start yelling and stamping my foot.
I don’t think she saw anything positive in helping people who had problems - for her it was something that had to be done and done quickly before they made a scene. Yet there are a lot of positives that can come out of customer service … if it’s done right.
And if you want to see a different way for large or small business to do customer service right then read Seven Steps to Remarkable Customer Service by Joel Spolsky. It’s quite a long read but there are some real gems to be found in what he writes.
And the original cause of the problem with our bank? The way Americans write the date is different to the way the rest of the world writes it and we had a cheque drawn by an Australian client on his American bank account that was dated the way we write the date. But an American would read that date as something quite different and a date that had not yet arrived.
A hat tip to Seth Godin’s Blog for the link to the article




