Another Small Business Bites the Dust
by Stuart Livesey
Another small computer shop in the town where we live closed today. It’s not really surprising because the reputation of the store owner was not good and he had been bleeding customers for months.
I suppose he could have tried to sell his business but it’s likely that no one would have wanted to buy it. Even if his reputation had not been so bad there are economic forces working in this town that are working against small business.
But what if he had sold his business? How would the new owner have overcome the bad reputation the store had?
Many small businesses would have put up a sign - Under New Management - but there are some people who don’t like that idea and Seth Godin is one.
Would a sign that declared - Under Better Management - have been better?
