Sometimes I Despair
by Stuart Livesey
Last week I was invited to join in a new venture that is aimed at small business - and medium sized business too - and is really exciting. What was even more exciting for me personally was the fact that in the world of search engine marketing and and search engine optimisation I’m a nobody but I was being asked to join with some very well-known names.
Today we had a conference call and, at first, I was in awe as I listened to a few of these people - people I had looked up to. They were talking with the guy who had the vision about where the idea should go and what they would bring to the table to turn the vision and idea into a success.
Then I began to lose that awe and instead I began to wonder just how much contact that these people really had with the average small business. I even got to the point where I wondered if some of them lived in the real world.
How much did they really understand what the average small business needed and what they had to do to deliver their message to those small business people that were supposed to be our target market?
I listened to them talk and their talk was the talk of the slick search engine marketer used to talking in jargon that the average small business person just wouldn’t understand and wouldn’t have the time to try and learn.
Small business people speak the language of survival and paying the bills on time and I don’t think these guys understand that language or even realise that they need to learn it.
Of course, it’s not just these guys that I listened to this morning that don’t understand the language of small business. There are many marketers out there who target small business who don’t understand that language and while they don’t understand the language and talk in that language they’re not going to be able to deliver the best results for the small business people they claim they can help.
Yes Dean I still want in - because your vision is good - you just need to get your ‘experts’ to come down to the level of your target audience.
