by Stuart and Toni Livesey

Perhaps this could have been titled this “How we turned a $5.00 mouse into more work than the client could handle” … because we did.

We could also say that the moral of this story is ‘don’t ask because you may just get what you ask for’ but we’ll try and be serious and say that A Case Study in Newspaper Advertising for Small Business is an interesting look at how we made some local newspaper advertising work for one small business.

We think there are some lessons there for you too.