Small Business Can Beat the Bigger End of Town at Their Own Game
by Stuart Livesey
The big end of town can overwhelm the marketplace with advertising. They have more money to spend and they can call on the resources of huge advertising firms but who says that they spend their money wisely and who says that the big firms have a clue about what can resonate with consumers in the local area?
Here is a quote from John Carlton, a well-known American copywriter, that should give you some encouragement not to let the big guys win simply because they are big.
For business owners, the lack of good writing in your market is an opening you should leap into with guns blazing. Whether it’s honing your sales message, or building up your content and nurturing your list… this is the most important writing you will ever do.
And doing it really, really well allows you to stand out no matter how much better funded, or better situated your competition is. A single good copywriter can go up against Attila The Hun, Inc, and win.
You can read more of what he said here and you can find the rest of his blog here
