Advertising - It’s All About Telling a Story
by Stuart Livesey
The experts will tell you that good advertising is all about telling a story. Obviously it’s a story that you have to tell in as few a words as possible.
The really short advertising stories are the ones you see on billboards. Some are a waste of space because they’re simply not focused enough or use way too many words and images to tell the story.
Others absolutely nail the message in just a couple of words.
Toni and I were in Brisbane yesterday and we say this billboard in several different spots around the city. It catches your eye, it tells a story and it offers hope to a market place that’s far bigger than you might think.
What more could you ask for?
