by Stuart Livesey

We all know – or we should all know – that word-of-mouth advertising is the best your small business can get. When a satisfied customer tells their friends about the great experience they had when they did business with your small business their friends are encouraged to do business with you too.

But there’s another form of word-of-mouth advertising that you may not have thought of. It’s the word-of-mouth advertising that you can do about your business.

Yesterday the rechargeable battery in our camera died in the middle of shooting a whole bunch of images for an online gift store that Toni is setting up so we headed down the the local battery shop to buy a replacement. While we were there we got into conversation with the guy behind the counter and mentioned that we used the camera extensively in our business and after six years of use we felt we had been well-served by the old battery.

He asked us what line of business we were in – we mentioned web design – we mentioned two local businesses that we had done work for and now we’re quoting on a website for a golf buggy business that he and his partner run in conjunction with the battery shop.

Word-of-mouth marketing – it’s that easy.