Local Newspaper Advertising for Small Business 2
The good, the bad and the downright ugly
by Stuart Livesey
Yesterday I started this little series about advertising in the local newspaper by showing you an ad that fell right into the downright ugly category. It wasn’t ugly from a visual point of view but it left out one vital detail - the name of the business - and you can see it here.
Today’s example of small business advertising falls into the ‘bad’ category. Once again, you might think that it doesn’t look all that bad (and it doesn’t once it was scanned and enhanced on the computer) but as it appeared in the paper important parts of this ad were unreadable.
You see, the colours in the text blended into the background colours to the point where most people would have had trouble reading the text.
April 29th, 2007 at 4:36 pm
[...] Poor small business newspaper advertising - a bad use of colour. [...]