The good, the bad and the downright ugly

by Stuart Livesey

Okay so we’ve had the ugly in local newspaper advertising for small business and we’ve had the bad in local newspaper advertising for small business so perhaps now it’s time for the not-so-bad in local newspaper advertising.

As you can see it certainly has a headline that grabs your attention and, if you’re a pain suffer (like I am), it engages you but it fails in one important area and certainly leaves me with a slightly negative impression. It offers no hope for relief from that pain and if there’s no hope then there’s no reason for me to call.

Do you agree?

By the way, I should explain about the lines that are blurred. This lady operates from her home … and happens to be our next-door neighbour – and I wasn’t comfortable about revealing her home address to all and sundry on the Internet.