Local Newspaper Advertising for Small Business 4
The good, the bad and the downright ugly
by Stuart Livesey
Ok, over the last three days we’ve looked at some small business advertising in the local newspaper here in Hervey Bay that has ranged from not too bad to downright ugly. You’ll find links to those three posts at the bottom of this one.
Now it’s time to show you a small business advertisment that appeared in the local paper that really tells a story, looks good and is going to interest people. But before we come to the ad I should say that this town is full of retirees who have kids spread far and wide across the country so the headline of this ad for this small business is really going to have an impact on lots of people.
It packs a punch because it addresses the needs of a lot of people in this community, it doesn’t hide the message behind a whole lot of unnecessary fluff, it includes a call to action and it’s readable because it uses colour in a way that doesn’t hide important parts of the ad.
Other posts in this series:
Not so bad small business newspaper advertising - it could have been better.
Poor small business newspaper advertising - a bad use of colour.
Ugly small business newspaper advertising - oops someone forgot to put the name of the business on the ad.
April 29th, 2007 at 4:46 pm
[...] Some good small business newspaper advertising - all things considered, this is a very good ad [...]
March 16th, 2008 at 1:22 am
I agree, why would you degrade someone like that. A little harsh. This person is trying to run a business, not to be critersised for someone elses gain.