Maximising Profit for Small Business
It’s not always achieved in the way most people think
by Stuart Livesey
Everyone knows that the one important way of increasing your profits is to cut your costs. You see that concept at work in big business and small business too. Even sole traders who operate from a home office are aware that cutting their costs is important.
But sometimes the way to increase your profit is to actually spend more money on things that, at first glance, may not seem to matter much.
Seth Godin addresses that idea here and it should give you some great food for thought.
