Small Office, Home Office Information

by Stuart Livesey

Whether your small business already has a website or you’re thinking of having one developed for your small business here are five basic search engine optimisation rules you might like to think about.

1. Optimising for search engines starts at the design stage.

2. There are a million pages out there called home. Call your’s something relevant to your site and gain some advantage  in the  search  engines from it.

3. The ‘title’ for a web page is not the same as the title for a book or an article. Instead use it to attract surfers and search  engines. have a different title for each page on a website.

4. You don’t have to stuff your web pages with keywords or keyword phrases. Incorporate them into the text and links on your site in a perfectly natural way and they will still work fine.

5. He who has the most inbound links does not win. He who has relevant content and optimised pages has a much better chance of victory.

This entry was posted on Monday, May 7th, 2007 at 9:38 am and is filed under Small Business and the Internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.