by Stuart Livesey

One of the questions that Toni and I often get asked is: ‘If you’re so good at SEO why are you working for other people, why aren’t you doing it only for yourself?’

The short answer to that one is that we are … we just don’t let other people see it. The long answer is that we love working for small business people, it’s a challenge, it’s something different and we love taking the work away from the scammers and providing our clients with something that meets their expectations.

Don’t get me wrong … I certainly don’t rank us as being as any higher than just plain good at what we do. But being good puts us way ahead of the scammers who prey on small business people with promises of instant top listings and contacts with the best search engine practitioners in the business – promises they’re never able to back up.

It’s undoubtedly good that we do like a challenge because search engine optimisation for small business is getting harder – Google and the other major search engines are changing the rules more frequently. While it’s more of a challenge to keep up with those changes it’s also more of a challenge to meet client’s expectations and that means that the conditions are ripe for the scammers to step in.

One leading search engine optimisation practitioner agrees and Client SEO is Harder Than Ever provides an interesting insight into how things are for people like us