Archive for August, 2007

Women in Marketing

Thursday, August 9th, 2007

by Stuart Livesey

I’m always interested to see that many of the big names in marketing - at all levels - are often men. At the same time some of the most talented marketers (as opposed to big names) are women.  The same applies to the ranks of entrepreneurs too.

You’ll find a list of marketing blogs from exceptional women - and a brief but interesting discussion - by following the link.

10 Elements of a Sound Business Plan

Sunday, August 5th, 2007

by Toni Livesey

Stuart and I are firm believers in business plans although our plans rarely resemble anything like the formalised business plan you might have to submit to a bank if you were looking for a loan. But then were unlikely to ever be looking to a bank for a loan so our business plans work for us.

But if you need something more concrete and more acceptable to financial institutions then perhaps you might find this little slide show helpful.

Public Relations for Small Business

Thursday, August 2nd, 2007

by Toni Livesey

Hey, I know that PR for a small business can be so easy to slip into the two hard basket but it’s very important … and it doesn’t have to take a whole lot of time.

You’ll find some good PR tips for your small business here and a longer article here