Small Office, Home Office Information

by Stuart Livesey 

It seems hard to believe that it’s almost a week since either of us had a chance to post here but it is. So to break the drought here’s a little piece of advice we spotted on the notice board outside an investment advisor’s office while we were in Brisbane last week.

Volatility offers opportunity

It reminds me of something a friend shared with me once. He is/was a very successful small business person and he got his basic training in a real estate office. Not long after he started working there the real estate market went through one of it’s periodic upheavals and the real estate market sank like a stone.

He asked the owner of the business if they were going to go on advertising at the same level while the market was so depressed and wasn’t surprised when the owner told him that they were definitely going to change the amount of advertising the business would be doing in the coming months. What did surprise him though was that, instead of cutting the amount of advertising the business was doing, the owner increased the advertising budget by a substantial amount.

I guess the owner understood that volatility offers opportunity.