A Better Form of Advertising for Small Business?
If you’ve tried newspaper advertising without much success here’s a little story that might interest you.
About five weeks ago CopyText Online and Total Website Management (our combined team) built a new website for a client here in Hervey Bay. While Hervey Bay Jet Ski was mainly aimed at the local market there was also an attempt to attract leads from further afield because the business is the only Kawasaki Jet Ski dealer north of Brisbane.
With all new websites that we build for clients I carefully watch the search engine listings as they begin to appear because we just don’t offer web design, we offer search engine optimisation with every website we build - and this one is doing very well for nearly all the important terms. However good rankings don’t always translate into leads and sales so I like to keep in touch with the client to see what’s happening at his end.
On Friday I dropped in to the business to see how the website was performing from the client’s point of view. It’s always a bit of a scary time because sometimes you just never know if a website is going to live up to its expectations or not but this time I had absolutely nothing to worry about.
In the client’s own words - “I’ve had more phone calls from the website than I’ve ever had from any of my newspaper advertising.”
Now obviously that’s not going to work every time and it may not work for you but having a website built by an experienced web design team like us is something that you should seriously think about if you want to generate leads and sales for your business.
And how many sales has it generated? I’m not at liberty to reveal that but let’s just say that our client is extremely happy with his website!
