Small Office, Home Office Information

Oh how Toni and I can relate to this on so many levels. If you work from home you never get to go home.

“Marketing professionals who specialise in legitimate SEO (search engine optimisation) don’t get a heck of a lot of respect” … or so says Anna Maria Virzi a former editior of Forbes.com and I’ve got to say that I’d have to agree with her.

Most clients that we do search engine optimisation work for don’t fully understand what we do or how we do it … all they see is a lot more hits coming to their websites from the major search engines. When they see that they tend to get rather excited.

4.30pm last Thursday … the Thursday before Easter and Toni and I were getting ready to head off to the next state to visit the grandkids. Our minds were more on what had to be packed in the car than on work when the phone rang.

On the other end of the phone was one half of a typical Mom and Pop small business that we will be doing some work for over the next week or so. At first I thought the call was about that work but it wasn’t … the Mom side of the business was ecstatic that a minor change that I had mentioned in passing … just the addition of three words … had taken their site from so far down in Google for an important term that you couldn’t find them right up to position five on the first page.

Sounds hard to believe that just adding three words can have such a major impact but it can … and I knew it would.

Frankly I don’t care whether other people respect me because I’m good at search engine optimisation or not. All I care about is that my customers get they results they pay me to achieve for them so that phone call was a great start to my Easter weekend.

If you have a small business website that is doing poorly in the search engines then contact us and see if we can help you achieve the rankings that need to succeed. You’ll find our contact details here at Total Website Management and don’t be afraid that we may be in an entirely different country to you. Search Engine Optimisation is something that we can do for you no matter how far away you are.

One of the benefits of having customers who are satisfied with the service your small business provides is that it’s cheaper and easier to sell them than it is to sell to a brand-new customer. In fact, sometimes you don’t even have to go looking for them, they’ll come to you.

Late last year we built a website for Hervey Bay Jetski. Due to various circumstances the the site had to be fairly compact but it was always the intention of the owners to expand the site at some time in the future.

Last week that “some time in the future” came around and when Toni and I stopped by to say hello Daniel and Rosie raised the question of expanding the site - they already knew what they wanted and all we had to do was assure them that we could fit their job into a timeframe that suited them.

They had been so happy with the way the site was developed and the leads and sales the site had generated that they had decided that the time to expand it had arrived. Now the site is to be upgraded over the coming months with new models and new pages and we’ll be doing it because Daniel and Rosie trust us to produce exactly what they want at a price that is fair to all concerned.

That has got to be the easiest ’sell’ we’ve ever done